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Enforcement tactics, seizure trends, and policy playbooks from BrandShield Legal's team of IP attorneys.
Sustainable enforcement requires more than cease-and-desist letters. We break down the five pillars — monitoring, test purchases, customs recordation, marketplace policy, and litigation escalation — and explain how to budget each one.
October 2026
A single trademark recordation with U.S. Customs and Border Protection can trigger port-wide seizures for years. Here is how the process works, what it costs, and how to layer it with IPR recordation for maximum effect.
September 2026
Not every copycat justifies a federal lawsuit. We walk through the three threshold questions — distinctiveness, secondary meaning, and likelihood of confusion — and explain what to do when the answer points away from court.
August 2026
Amazon Brand Registry, Alibaba's IPP platform, and Meta's Rights Manager have matured — but sophisticated counterfeiters have adapted too. Here is where automation delivers and where only legal pressure gets results.
July 2026